The session will focus on providing valuable insights and practical guidance to help businesses leverage the Microsoft Partner Network and capitalize on the opportunities it offers.

- Key Points to be Covered:
- Understanding the Microsoft Partner Ecosystem:
- Overview of the Microsoft Partner Network and its significance for businesses.
- Identifying Partnership Opportunities:
- Navigating Partner Programs and Benefits:
- Developing a Partner-Centric Strategy:

Building Commercial Value:
Best practices for creating commercial value through partnerships, including co-selling, co-marketing, and joint solution development.

Guidance on pricing models, revenue-sharing, and profit optimization strategies within partner engagements.

Discussion on the role of innovation, differentiation, and customer-centricity in driving commercial success.